Why We Exist
Women have monthly cycles, physical needs, and experiences that shape how they work, travel, study, and move through everyday life. These realities should be a natural part of how society works — not something women are expected to navigate on their own.
Our company exists to close that gap and make women more visible in the world around us.
Our First Project / Essential Stations
Essential Stations address a very familiar situation: getting your period unexpectedly, having a leak or cramps, or simply realizing you need something while you’re away from home.
Placed near or inside restroom areas in high-traffic locations, the station gives women a quick way to purchase the essentials they need right there.
Proposed Inventory
We handle the station from end to end: installation, product selection, inventory, payments, restocking, maintenance, and day-to-day operation. The location provides wall space and access to a standard outlet.
Where It Works
Airports, stadiums, shopping centers, entertainment venues, and attractions serve thousands of women every day. For these locations, an Essential Station provides:
A useful amenity for guests, without adding day-to-day work for the property team.
Additional revenue from a small amount of wall space through an agreed revenue-share model.
Every location is different. We can customize the station’s design and product mix to fit the space and the women who use it.
For Brands & Sponsors
A sponsor can fund a station in a high-traffic location, fund product access for women, or collaborate with us on a station built around the partnership.
Talk to Us About SponsorshipA Sponsorship Can Include
The exact partnership can be shaped around the brand, the location, and what is genuinely useful to the women using the station.
What Comes Next
As we listen to more women, new ideas and directions can emerge — a workplace recommendation, a cultural project, an immersive experience, a public campaign, a new standard, or research that helps shape policy.
The goal is to turn what we discover into meaningful change.
Have an idea, observation, or experience we should know about? Tell us.
About Us
We became friends first and business partners later. Decode Nation grew from conversations about women’s real experiences and from realizing that we approach the same questions from very different directions.
One of us naturally starts with people, lived experience, storytelling, and the bigger creative vision. The other starts with research, data, strategy, systems, and what can actually be tested. That difference became part of the company.
Co-Founder, Creative & Vision Lead
Liudmila is driven by the question of what makes a woman feel fully alive. She notices the parts of women’s lives that are often normalized, hidden, or difficult to put into words - and wants to make them visible.
Her background includes Human Resources, PCM training, and creating immersive tours in Los Angeles. These different fields have shaped her understanding of people, communication, and how meaningful experiences are created.
Co-Founder, Research & Strategy Lead
Sofiia likes to understand how things work. She asks questions, looks at different perspectives, and turns information into clear structure. Her own struggles with severe PMS led her to ask deeper questions about women’s health and start listening to what other women have to say.
In the future, she wants to take those questions further through research - to understand what women face and use that knowledge to build better solutions.
Women-owned. California social enterprise.
Contact
Tell us what you have in mind.